Consumers Prefer Bundle Packs to DiscountsFebruary 14, 2013 | admin
Expressing Discounts is a Tricky BusinessesFebruary 14, 2013 | admin
Consider this scenario. Bob manages a local store and wants to increase sales of Bisto Shepherd’s Pie. He decides to slash the price from €1.50 to €1.
Bob can express the discount in two ways below. What would you do?
a) Bisto … Read More