FMCG Ireland is a leading source for reliable news and updated analysis on retail marketing. As the trusted go-to resource for marketing professionals, FMCG Ireland takes a fresh take on aspects of retail marketing from advertising to promotions, consumer behavior to category management, branding to pricing.
Our goal is to help FMCG professionals stay up-to-date with the most fundamental issues in this demanding and ever more competitive business sector.
What is FMCG?
Fast Moving Consumer Goods (FMCG) are the essential items we purchase when we go grocery shopping and use every day. Examples include snacks, beverages and toiletries. Goods are produced at a low cost and tend to sell quickly.