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Insights
Branding
Communication is Vital for Success of Superquinn Rebranding
August 17, 2013 |
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Category Management
Innovation Driving Growth in Drinks Industry
July 23, 2013 |
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Pricing
Beer Brands Can Support Independents with Price-Marked Packs
July 22, 2013 |
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Promotions
Product Sampling: Costly but Effective
April 28, 2013 |
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Advertising
Celebrity Endorsements on the Rise
April 19, 2013 |
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